Psychology Department

Health Psychology Home Page

Papers written by students providing scientific reviews of topics related to health and well being

Search HomeWeight LossAlternative Therapy | Supplements | Eating Disorders | Fitness | Links | Self-Assessment | About this Page |


Breast Enhancement Herbal Supplement

Review by Anonymous Student




Breast size has been an issue for women for centuries. Today, much research is being done on body image and self-esteem. Breast size is a major factor in this research. In a study by Koff and Benavage, it was proven that many women have low self-esteem because their breasts are not as large as what they believe to be the ideal breast size. This discrepancy in actual breast size and perceived ideal breast size drives women to “improve” their breasts, by modern surgical methods like breast augmentation, reduction, and breast lifts. The cost and invasiveness of surgery does not appeal to every woman. It is these women who seek alternative methods for changing their breast size. Bloussant Breast Enhancement Herbal Supplement is one of hundreds of products that exploits their desire for larger breasts and better self-esteem. Bloussant claims it will increase bust size, fullness, and firmness. But does it actually do what it claims?


What is Bloussant?

Bloussant is a blend of herbs in gel capsules. These herbal ingredients are:

v    Saw Palmetto

v    Fennel Seed

v    Dong Quai

v    Darmiana

v    Blessed Thistle

v    Dandelion

v    Watercress

v    Black Cohosh

v    Wild Yam


What Does It Do?

        Bloussant claims on its website,,

that the herbal supplement will enlarge breast size, improve breast shape, and increase fullness and firmness. The standard size increase they report is one to two cup sizes. With prolonged use, they advertise growth up to three cup sizes.


How Does it Work?

        To use the product correctly, a woman must take two gel capsules in the morning and two at night for eight weeks. claims that several of the herbal ingredients have estrogenic properties. These herbs are supposed to activate the estrogen receptors of the mammary glands (shown below). Other herbs contain “plant nutrients” which “wash toxins from the system” that are blocking the receptors. The combination of cleansing and activating the estrogen receptors reactivates the breast growth that occurred during puberty.

        The makers of Bloussant acknowledge that the product may not work for everyone. They name “Patience” and “Consistency” as the keys to success. The product takes time to work, and they claim that missing too many doses will shut down growth and the process must start all over again. However, they offer no concrete evidence of






Is It Safe?

        The product website claims that all of the ingredients are time-tested and safe. The process is natural, like puberty. Allergy is the only possible side effect. They advise consumers to not take the supplement while pregnant or nursing. It also claims that the FDA includes all ingredients on their “list of safe foods.”


Here is an in depth look at the ingredients and safety of this product by independent research. Better conclusions may be drawn about the safety and efficacy of Bloussant from this information, than from the information on Bloussant’s web page:


The Ingredients Up-Close


v    Saw Palmetto (Serenoa repens)

Saw Palmetto is a palm tree that grows on the North American Atlantic Coast. The berries are used for medicinal purposes. Saw Palmetto is most commonly used by men for prostate health. There is an abundance of information on the herb in prostate health, but almost none in breast growth. Research has shown that this herb helps treat “benign prostatic hypertrophy” (Fugh-Berman 1347). It has also been proven to have an antiestrogenic effect during prostate treatment, opposite of the estrogenic properties that Bloussant claims.This study and more clinical trials may be viewed at the following website:

The FDA does not recognize Saw Palmetto as a safe product.


v    Fennel Seed (Foeniculum vulgare)

Fennel seeds are the dried fruits of the fennel tree indigenous to India and Egypt ( Fennel is widely used in cooking (Fugh-Berman 1347), but is most commonly used for treatment of flatulence after meals. Fennel may increase lactation ( One study involving rats found an estrogenic effect of the herb, but it came along with the development of a horny outer layer of the vagina. It also brought the animals into heat. (Fugh-Berman 1347)

No evidence could be found for an increase in breast size.


v    Dong Quai


Dong Quai is an herb used in ancient Chinese remedies, and is not considered estrogenic (Fugh-Berman 1347). It is harmful during pregnancy ( Its most common use is for the relief of menstrual cramping. There is no solid evidence from experimentation of any of Dong Quai’s supposed health benefits. (


v    Damiana (Tumera diffusa)


The leaves of the Damiana plant are used as an anti-depressent, aphrodisiac, and diuretic, and laxative, but not as a breast enhancer.  A study by Zava, Dollbaum, and Blen found Damiana to be a progesterone receptor with phytoprogestin qualities, but there was no mention of estrogenesis.


v    Blessed Thistle (Cnicus benedictus)

Blessed Thistle







The leaf of the blessed thistle plant has been used for treating viral infections, upset stomach, and for inducing abortion ( It may also increase breast milk flow, but there are many warnings about the healthiness of this herb for the infant. There is no concrete evidence for breast growth.


v    Dandelion (Taraxaci herba)


Dandelion is helpful in treating arthritis, gout, heartburn and rheumatism, among a few other things. There is no mention of dandelion in connection to breast growth or estrogenesis ( No studies of a correlation to breast growth were found.


v    Watercress (Nasturtium officinale)




Watercress is emerging as a food for cancer prevention. It contains many vitamins for good health. Watercress may act as a detoxifying agent because of its antioxidant content ( There is no conclusive evidence linking watercress and breast growth.


v    Black Cohosh (Cimicifuga racemosa)

Black Cohosh is mostly used to treat hot flashes, but has no clear estrogenic effect. Studies have recently revealed that it does not contain phytoestrogen formononetin, as previously thought. It does, however, contain fukinolic acid, which does have estrogenic properties. Only a small amount is present, and in three recent studies no estrogenicity was detected (Fugh-Berman 1346)


v    Wild Yam (Dioscorea Villosa)

Wild Yam contains diosgenin. This substance may be manipulated in a laboratory to produce estrogen, but no studies have proven that the body carries out this transformation. In one study, diosgenin promoted the maturation of mammary end buds, but no growth was noted (Fugh-Berman 1347).


Consumer Reviews

A page on is dedicated to revealing the truth about herbal breast enhancers, including Bloussant. “Physicians and  Professors of Pharmacognosy (the scientific study of herbal remedies) and Pharmacology have concluded that there is no evidence that any herbal compounds can enhance breast size and that there is no reason to believe that any can.”(


At a page called, users posted reviews of the product. Only three of fourteen posted reviews were positive. More negative reviews are found at


Imitation Products

Another product, Fendage, claims to do the same things as Bloussant. The website for this product, is identical in text to the Bloussant Page. The design and graphics are different, but the

it gives the exact same list of ingredients and descriptions, the exact same product information, and the exact same pricing and shipping information. It seems as if the same people are marketing the same product under a different name, which should bring about some suspicion to consumers.



     There is very little conclusive evidence about the ingredients of Bloussant. What evidence there is seems to point in the negative direction. The Bloussant website, however, gives the consumer the impression that the supplement has been proven to work. It explains the process of puberty and estrogenisis correctly, but the problem lies in the fact that none of Bloussant’s ingredients have a strong connection with the process. They do have other medicinal properties, and none have been proven harmful.

   Bloussant product has not been clinically tested as a supplement. Bloussant is still available online, but after researching the product, it is clear that the desired results are unlikely.


FDA LAWSUIT                  

In July of 2003, the Federal Trade Commission settled a lawsuit against the makers of Bloussant. The FTC declared that Bloussant “made false and unsubstantiated claims” ( They also failed to follow through on refund promises. The makers of Bloussant had to pay $3.2 million in “consumer redress.” The lawsuit was filed because Bloussant had no “rigorous scientific substantiation for the claims they make.” Bloussant was charging hundreds of dollars to consumers for an unproven product.


Works Cited


Koff E, Benavage A. Breast Size Perception and Satisfaction‚ Body

Image‚ and Psychological Functioning in Caucasian and Asian American College Women. Sex Roles‚ Vol. 38‚ Nos. 7/8‚ 1998 p.655-673.


Zava DT, Dollbaum CM, Blen M. Estrogen and progestin bioactivity

of foods, herbs, and spices. Proceedings of the Society for Experimental Biology and Medicine, 1998 Mar; 217(3):369-78.


        Web References,3923,4025|Dandelion,00.html,3923,4039|Dong+Quai,00.html,1525,774,00.html



Psychology Department

The Health Psychology Home Page is produced and maintained by David Schlundt, PhD.

Vanderbilt Homepage | Introduction to Vanderbilt | Admissions | Colleges & Schools | Research Centers | News & Media Information | People at Vanderbilt | Libraries |Vanderbilt Register | Medical Center 

  Return to the Health Psychology Home Page
  Send E-mail comments or questions to Dr. Schlundt